Business Insights & Analysis
Being Data Rich, but Insights Poor is becoming quite a norm. In current data rich world more data is being generated than is being utilized to enable critical business decisions. But it is the businesses who can leverage the insights of their business performance and/or customer behaviour that reap the benefits - and that's where INFINITUDE Business Advisory comes for help.
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Whether to find ways of improving Customer Experience, enhance Marketing Campaign Effectiveness or identify ways to drive business improvement - effective use of data insights can empower business decisions across all business areas.
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With years of experience and projects all around the world - INFINITUDE Business Advisory help customers maximize the value of their data so their business can be stronger, better, faster.
We do this by providing insightful interpretations of analyzed data, identifying patterns and dynamics of business performance or end-customer behaviour to enable fact-based business decisions for greater results.
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See below some of our successful Business Insights & Analysis projects. Get in touch with us for your specific needs.
Marketing Campaign Optimization
Situation: New exciting service launched in the market with disappointing results of marketing campaigns. Revenue generation is below need.
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Action: We analysed results of marketing campaigns and their impacts with specific end-user segments to refine the campaigns and the targeted sub-segments
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Result: 15% revenue growth in the follow-up marketing campaign with more targeted offering. Growth in internal customer capability to apply new approach to marketing campaigns and segmentation.
Business Performance Insights
Situation: Multi-service organization in environment with eroding revenues from traditional services. Lots of tools producing volumes of data to manage old and new products/services.
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Action: We conducted comprehensive evaluation of business performance with the view of identifying revenue growth and cost minimization areas across the business.
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Result: 7 key performance improvement areas identified with the annualized value of ~$11m. ~$2.5m realized during the course of engagement.
Big Events Management
Situation: New business area established to drive B2B revenue and selling customer behaviour insights to businesses, including from Big Events.
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Action: We established new ways of analyzing customer behaviour including arrival/departure to Big Events with deep insights into differences of behaviour by segment and/or type of event.
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Result: New revenue stream for selling Big Events insights to event organizers. Significant increase in customer's capability to lead Big Events insights. New B2G (Business to Government) opportunities emerging.